Demographics Of The Average Online Dater (Updated For 2020)

People from all over the world engage in online dating. However, who is most likely to be available when you start getting matches? There are certain demographics that are more common when it comes to online daters. Exploring these will help you to see the most common types of people you will find on online dating sites.

demographics of the average online dater

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Most Online Daters Are Ages 18 to 24

If you are seeking a partner between ages 18 and 24, you are in luck. This age demographic makes up 27% of online daters. The other age groups break down in the following ways:

  • Ages 25 to 34: 22%
  • Ages 35 to 44: 21%
  • Ages 45 to 54: 13%
  • Ages 55 to 64: 12%
  • Age 65 and older: 3%

Most demographics have adequate representation, so no matter how old your ideal partner is, there is a strong chance of finding a variety of compatible matches. More seniors (age 50 and older) are even jumping on the bandwagon and starting online dating.

The majority of websites target younger demographics since these are the people most likely to join. However, there are sites for seniors only and some of these have relatively large member bases, showing that it is possible to find matches in all age groups.

There Are More Men Than Women on Dating Sites

While the overall percentages are relatively even, men slightly outnumber women on online dating sites. The overall ratio of online daters is 47.6% women and 52.4% men.

Due to the ratio of men vs. women, women have a bit of an advantage on most online dating sites. The one exception would be sugar dating where women typically vastly outnumber the men on the site.

While women tend to be fewer on these sites, this does not mean that the men have to do all of the work though.

Traditionally, men tend to take the lead when it comes to dating. However, when it comes to online dating, this is starting to shift. OkCupid reports that women and men behave similarly regarding who takes charge to connect with their matches.

This continues into the real world when two people go on dates. In fact, up to 43% of women prefer that when they go on a date that they split the check.

Because of this, while women have the upper hand regarding numbers, men can just as easily meet and even be pursued by women on dating websites.

Most Online Daters Are More Interested in Your Interests

With picking the right photo being so important, it is easy to think that the majority of online daters care more about how you look. While about 49% of online daters are very invested in how you look, more of them care about mutual interests.

About 64% of people who took part in a survey say that what is most important is mutual interests. Because of this, it is important to make your interests clear on your online dating profile. Tell people who you are and the activities that you most want to engage in.

It is also a good idea to talk about the interests that you would like your ideal partner to have. This helps to ensure that you are getting messages from those who already have something in common with you.

While mutual interests are the most important, you should not skimp on other elements of your profile as a result. Give them strong focus but remember that potential matches want to know other things about you too.

More Than Half of Online Daters Are Not Single

Due to the anonymity of online dating, this makes it a lot easier to explore who is out there when you are not even single. It is estimated that 62% of people on online dating sites are actually in a relationship.

There are sites who cater to those who are looking to add people to their relationship. However, the majority of online dating sites are built on the assumption that all of the members are single and looking for a single person.

Tinder reported statistics regarding the relationship status of those on their site. According to the numbers, about 12% are in a relationship and another 30% are married. This means that approximately 42% of Tinder members are not actually single.

When you meet someone online, it is always a good idea to do a little investigative work on your own to figure out if what they put on their profile is true. With social media available, it is fairly easy to figure out if someone is truly single, and if they are being honest about the other information on their profile.

Where Do Most Online Daters Live?

If you are hoping to meet someone online, you are probably like most people and want to find someone locally. This means finding people that live in the same general area that you do.

If you live in an urban area, your chances of meeting someone compatible online are the greatest. One survey got answers from about 11% of online daters. Of this percentage, an estimated 13% reported that they lived in an urban area.

It makes sense that urbans areas make it the easiest to meet someone because they are the most populated. However, suburban areas were nearly as popular with about 11% of the users surveyed saying that they lived in a suburban area.

Not surprisingly, rural people make up the smallest number of online daters. They accounted for approximately 6% of those who were surveyed. This is likely due to the fact that rural areas generally have a very small population.

For rural areas, there are also sites that cater to this demographic. For example, dating sites for farmers and country people help to narrow down their matches to those who they are likely to have some compatibility with.

People with Some College Experience Use Dating Sites More Than Any Other Education Demographic

When you do online dating, you have the potential to meet people from all types of educational backgrounds. A survey of some online daters showed that 16% of them had at least some college experience. This means that they attended college but did not finish their degree.

The second largest demographic was those who did complete college to earn at least a trade diploma or an associate’s degree or higher. This demographic had 12% of the people surveyed.

When they looked at those in the survey group that only had a high school diploma, they accounted for about 7% of the respondents.

Most online dating sites will ask what your education level is. For most people, this is something that they consider when exploring matches, but it is not among the most important demographics.

In fact, for women, having at least a master’s degree could actually make you less desirable to some men. It appears that some men prefer women with a lower level of education. The opposite is true for some women who give precedence to men who have a PhD.

Household Income and Online Daters

Some online daters look at their matches’ earning potential when they are deciding who they want to continue to communicate with. Several online dating sites will ask you what your income is so that it can be displayed on your profile.

The majority of online daters tend to fall into the $50,000 to $74,999 per year category. A survey that looked at some common demographics determined that of the people surveyed, about 16% of them were in this income bracket.

The smallest income bracket at 9% was those earning at least $75,000 a year. While approximately 12% of those in the survey group stated that their income was under $30,000 per year.

Three Racial Groups Dominate Online Dating

White, Hispanic and African American people are the ones that you are most likely to meet if you spend time engaging in online dating. When looking at the different races, the following was discovered:

  • 14% of Hispanic people have tried online dating
  • 13% of African Americans have tried online dating
  • 10% of Caucasians have tried online dating

While Caucasians are the most represented racial group on online dating platforms, they are not the race that engages in this type of dating the most. The only reason you see far more Caucasian people is because they are the largest racial demographic in the United States.

If you have a specific racial preference when it comes to dating, you can seek out sites that are specific to this group. For example, there are numerous websites that are only focused on African Americans. Since they do not strictly prohibit any race from joining, it makes it easier to narrow down your matches to the racial preferences that you have when it comes to dating.

Most Online Daters Live in the South

Given the size of the southern United States this is not completely a surprise. It is estimated that about 37.7% of online dating live in the southern US.

The second largest population of online daters is out west, accounting for about 23.7% of online daters. In third place is the Midwest which has approximately 21.1% of online daters.

You will find the lowest amount of online daters in the northeast area of the US. Only about 17.5% of online daters reside in this area of the country.

The Biggest Online Daters Are Those Who Have Never Been Married

It is estimated that among Americans who have yet to tie the knot, 30% of them have never been married. This is believed to be due to several factors, one of which is time and how online dating can simplify getting to know someone.

When you engage in online dating, you are able to easily get to know someone with a message or two a day. This reduces the risk of going out on dozens of dates that take a lot of time to finally meet someone who you truly connect with.

In the US, Christians Are the Biggest Religious Demographic

It is estimated that about 80% of Christians in the US have gone to an online dating site to meet someone special. About 44% of them report that they take advantage of several different apps and sites for online dating to meet someone.

There are several dating sites that are dedicated to Christians. However, many of them reported that they actually prefer to use dating sites that are not only focused on Christian dating.

Most Online Daters Use Free Subscriptions for Online Dating

The biggest online dating sites and apps usually have both free and paid membership options. It is estimated that only about 33% of online daters opt to buy a paid subscription. Most online daters either stick with a free membership or only use sites that are completely free.


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1. 27% of online daters are in the ages 18 to 24 age group.

2. Men account for 52.4% of online daters and women are the other 47.6%.

3. 64% of online daters consider mutual interests to be the most important thing when it comes to compatibility and who they choose to talk to.

4. An estimated 62% of online daters are not actually single.

5. The majority of daters are in urban areas. One survey estimated that 13% of the respondents were in an urban area.

6. Among the respondents in a survey, 16% had at least some college, making this the largest education demographic.

7. One survey explored household income. It determined that people making $50,000 to $74,999 a year were the biggest income group, accounting for 16% of respondents.

8. About 14% of African Americans use online dating, making them the racial group most likely to find dates online.

9. 37.7% of people who use online dating live in the southern United States.

10. 30% of online daters have never been married.

11. 80% of Christians say that they have used online dating.

12. Only 33% of online daters get a paid subscription on dating sites.

SOURCES:

https://www.pewresearch.org/
https://theblog.okcupid.com/a-womans-advantage-82d5074dde2d
https://www.pewresearch.org/fact-tank/2016/02/29/5-facts-about-online-dating/
https://www.eharmony.com/online-dating-statistics/
https://www.theguardian.com/
https://www.statista.com/topics/2158/online-dating/
https://www.businessofapps.com/data/tinder-statistics/
https://www.forbes.com/
https://blog.globalwebindex.com/
https://www.top10.com/dating/top-reads/christian-online-dating-statistics
https://medium.com/
https://www.pewresearch.org/
https://www.pewresearch.org/internet/2006/03/05/part-3-who-is-dating-online/
https://www.jstor.org/stable/40034964?seq=1
https://advances.sciencemag.org/content/4/8/eaap9815

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